Our management

Matthias Wissel


Matthias Wissel brings over 15 years of leadership and subject matter expertise in the publishing domain and digital transformation of the publishing industry. He has had a long standing association with Springer since 2009 when he was Managing Director for the New Media & IT business of Springer Medicine and established his presence in the value chain in the subsequent years as Vice President Integration Management of Springer Nature. Prior to Springer Nature; he was the head of the Central Information Technology organization at Saarbruecker Newspaper Group (formerly part of the Holtzbrinck Publishing Group). Matthias Wissel started his professional career at a renowned management consulting firm after completion of his Master’s degree in Business Administration and Controlling.

Prasad Rao

Vice President - Operations

An alumnus of the Indian School of Business, Hyderabad, Prasad has over twenty years of experience across the publishing industry. He is a key member of the founding team of Crest and is a Director on the Board of Directors. As Vice President of Operations, he has spearheaded the expansion of the company in new service lines and leads its fastest growing verticals of Research & Analysis, Marketing & BPO and Data Conversion.

Cornelia Schwanke

Associate Director - Operations

Cornelia has worked extensively with book production in varying roles at Crest and Springer. Besides focusing on optimising quality and efficiency of German language books, she has insight in offshoring publishing processes and governing foreign vendors. Leading teams of production editors in both print and digital media, she has designed and executed content management system training programmes across departments. Her experience on both sides of the table, as client and vendor, gives her a definitive edge as Associate Director of Operations at Crest.

Prakash Sethumadhavan

V P Operations - Marketing & BPM and Research & Analysis

Prakash brings to Crest his versatile style of management developed through the varied roles he has excelled at, from communication and financial services to process excellence. With two decades of experience with some of the top media houses like Indian Express and Thomson Reuters, his leadership in transitions, operations and process management is steering the growth of two of our core divisions.

Vineet Judson

VP – HR and Admin

Vineet has 16 years of experience across Performance and Talent management, Resourcing, Manpower planning, Rewards Design and Implementation, HR Process reengineering, Industrial Relations, Peoplesoft & SAP HR with exposure across Energy, Technology and Publishing industries. An alumnus of XLRI Jamshedpur, Vineet has worked with large organizations like Dell and ONGC. His last stint was with Elsevier and he was based out of Singapore before moving back to India.

Vineet Loonker

Senior Manager - Finance, Accounting and Taxation

Certified by the Institute of Chartered Accountants of India, Vineet’s expertise in strategic planning, budgeting, corporate taxation and statutory compliance has been honed over years of experience with multinational companies like Deloitte Haskins & Sells. At Crest, he leads a handpicked team, overseeing the gamut of finance-related activities including Accounts Payable, Taxation, Payroll and Insurance, with a keen focus on impacting business growth through astute financial management.